2012/03/30

Storage Isn't Sexy and Never Was.

Storagenewsletter.com -


What do you do?
I work in biotechnology
That's very interesting, tell me more.
(and the dialogue continues)

What do you do?
I work in data storage.

(and the dialogue stops)

Storage is not sexy and never was.

For many people, it's a boring technology: just an idiot box to store data with electro-mechanical devices just able to read and write blocks of data. Storage is like plumbing. The intelligence is not into it but in the processors and software.  
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