2012/03/26

HP and EMC battle for the soul of server storage

The A Register -
Donatelli repels Gelsinger storage invasion

There is a fight going on for the soul of server storage and HP and EMC are in the front line trenches getting ready for all-out marketing war.
HP's strategy depends upon smartening up its ProLiant servers. The eighth generation ProLiant is turbo-charging its storage with a Smart Array containing solid state drives and Smart Caching. EX-EMCer David Donatelli's HP ISS organisation is going head-to-head with newish EMC exec Pat Gelsinger's EMC storage operation. Can HP's Donatelli beat Gelsinger in the end-to-end server-to-array storage business?
Smart storage is part of the general gen 8 ProLiant "smart movement": "Servers are so smart that they are going to virtually take care of themselves," as Mark Potter, HP's ISS general manager said.
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http://www.theregister.co.uk/2012/03/23/hp_smart_caching/

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